Plenary Speakers

The International Conference on Knowledge, Culture and Change in Organizations will feature plenary sessions by some of the world’s leading thinkers and innovators in the field, as well as numerous parallel presentations by researchers and practitioners.

Cristina Elorza Enrique Castelló
Angel Algarra Robert D. Hatfield
Juan Alfaro Raphaël Héraïef
Ronald Bunzl Juan Iranzo

Garden Conversations

Plenary speakers will make formal 30-minute presentations. They will also participate in 60-minute Garden Conversations – unstructured sessions that allow delegates a chance to meet the speakers and talk with them informally about the issues arising from their presentation.

Please return to this page for regular updates.


Local Organizer

Cristina Elorza
Cristina Elorza holds a PhD in Economics and Business (University of Alcalá de Henares) and a Degree in Economics and Business (University of Deusto). She was Professor at the Department of Business Economics at the University of Alcalá de Henares (1986-1995) and Professor of Management at the Universidad San Pablo-CEU (since 1994).

She is the Dean of the Faculty of Economics and Business Administration at Universidad San Pablo-CEU (since 2009).

She also is a founding Member # 24 of the Scientific Association of Economy and Management Company (ACEDE) from the January 14, 1991. She is the author of “Strategic Analysis of the Company and the European Union: A Model of Implementation,” Montecorvo Editorial SA, Madrid, 1996.


Angel Algarra
Angel Algarra is PhD in Economics and Deputy Director of the Department of Local Control Section of the Court of Accounts of Spain. He is currently the Vice-Dean of the Faculty of Economics and Business, University CEU-San Pablo.

Plenary Speakers

Juan Alfaro

Juan Alfaro is one of the professionals with more extensive experience in the field of corporate responsibility at the international level. He has been working as an executive in various national and multinational companies, as well as in business schools and universities. He is a frequent international speaker, a consultant for several Governments on public policy, and an advocate for responsible practices in global companies.

He has studied Law at the University CEU San Pablo, and has complemented his career with graduate degrees in business at the Instituto de Empresa Business School, Master in Business Management and Marketing, and Harvard Business School, Corporate Social Responsibility Program.

He is currently the Secretary General of Sustainability Excellence Club, a nonprofit association integrated by 23 multinational companies to promote corporate responsibility in Spain and Latin America.

He is the Director of the Corporate Responsibility Program at IE Business School, which teaches Corporate Responsibility to Directors coming from multinational companies. He also is an Associate Professor of Corporate Responsibility at Instituto de Empresa and Director of Corporate Governance Forum and the Forum on Crisis Communication at Instituto de Empresa. He is a visiting professor at the Universidad San Pablo CEU and has given more than five hundred lectures nationally and internationally in this field.

He is a member of the State Council on Corporate Social Responsibility of the Government of Spain, contributing actively to the implementation of public policies in promoting corporate responsibility. He also contributed to CSR Europe, the most important European business network in the field. He is a member of the Advisory Group S2, the Advisory Council of the Spanish Corporate Reputation Monitor (MERCO) and the Board of Soria 21 Forum.


Ronald Bunzl

Ronald Bunzl Csonka, entrepreneur, MBA (IE Business School Madrid), Law, Business Administration, International Relations at Icade (Madrid), and Georgetown University (Washington D.C.). Founder of several companies dedicated to Asset & Technology Optimation. At present, Institutional Relations at CGI Central & Southern Europe (CSE), leading Canadian technology outsourcing group, 4th US company (in this field), after Buy Out of Stanley Group (specialized in Federal and Defense Business USA).


Enrique Castelló

Enrique Castelló is a PhD in Economics and Business Administration (Universidad Complutense de Madrid). He graduated in Statistics and Operative Research. He has taught Economics at the Universidad Complutense de Madrid and ESIC. He has been visiting professor at several universities and business schools. He worked as a Director at the Confederación Española de Cajas de Ahorros, he was a consultant at the Consejo General de Colegio de Economistas de España, and president of the Committee on Business Administration at the Colegio de Economistas de Madrid. He is author of several books, and has published numerous scientific and technical articles relating to the Business Economics.


Dr. Robert D. Hatfield

Bob Hatfield holds a Ph.D. in Management from the Kelley School of Business at Indiana University and a Juris Doctor from the Brandeis School of Law at the University of Louisville. Bob is the coauthor of six books including HRM: Strategies for Managing a Diverse and Global Workforce and Human Resource Management in South Africa. He holds the Lessenberry Endowed Professorship in Business Education and is Executive Coordinator for four MBA programs at Western Kentucky University.

Bob has consulted with dozens of organizations in the development of leadership, communication, and collegiality. His background includes leadership positions and awards in both the corporate and university environments. He is currently in demand as a speaker and consultant based upon his work defining collegiality and offering individual and structural tactics that organizations can use to improve collegiality in their cultures.


Raphaël Héraïef

Raphaël Héraïef is President and Founder of Ucalenda, the Global University Calendar. MB in the Faculty of Medicine of the University of Lausanne, he has been the student representative of his faculty for years, and a member of its board. His experience in this work, together with that obtained during the organization of several events for graduate students, led him to create the first global university calendar. He has taken a sabbatical from his studies in order to focus on the European development of Ucalenda.


Juan Iranzo

Juan Iranzo is PhD in Economics (Universidad Complutense de Madrid) and Dean of the Colegio de Economistas de Madrid. He also is Professor of Applied Economics at the University UNED, General Director of the Instituto de Estudios Económicos, and Director of the Master on Finance at CUNEF. He is a member of the Real Academia de Doctores.